How Covet boosted fan engagement and pre-saves with Sonikit

When progressive rock band Covet set out to launch their latest album, catharsis, they didn’t just want fans to listen—they wanted them to create. With the support of Black Hill Records and the interactive design studio Wayward Creative, Covet built an immersive virtual gallery experience that invited fans into a world of sound, art, and community.

At the heart of the campaign was Sonikit’s pre-save technology, powering seamless fan engagement, creative submission, and strategic data collection—without ever taking users away from the site.

This case study dives into how the team used Sonikit’s custom pre-save integration to turn a virtual experience into a high-performing marketing funnel.

🎨 Campaign Concept: A Sky-Bound Fan Art Gallery

Covet has always attracted a devoted and artistic fanbase. For the release of catharsis, the team decided to tap directly into that creativity by building a “gallery in the sky”—an interactive digital space where fans could wander between rooms, each themed around a different song on the album.

Here’s how it worked:

• Before the album dropped, fans were invited to submit original artwork inspired by a track of their choice.

• Submissions included a short artist bio and a song selection from the unreleased album.

• When the gallery opened, select fan artworks were featured in themed rooms—each room linked to a track from catharsis.

• Visitors could click on artwork to learn more about the creator, while the full album played in the background via Spotify or Apple Music.

This wasn’t just a launch—it was a collaborative celebration.

🔗 The Role of Sonikit: Pre-Saves and Fan Data Without Disruption

To maximize conversions and build long-term fan relationships, the campaign integrated Sonikit’s custom pre-save embed directly into the virtual gallery experience.

Here's how Sonikit powered the campaign:

1. On-Site Pre-Saves Without Breaking Immersion

The Sonikit pre-save integration was embedded seamlessly into the gallery, allowing users to pre-save the album without ever leaving the site. This helped maintain immersion while improving conversion rates.

2. Multi-Platform Support for Streaming Services

Fans could choose to pre-save catharsis on Spotify or Apple Music, all from a single location—reducing friction and ensuring fans stayed in the experience longer.

3. Full Control Over Analytics and Advertising

By keeping everything within the same domain, all ad tracking, analytics, and retargeting pixels remained intact. This gave the marketing team clear visibility into visitor behavior and conversion funnels, with no data loss from third-party redirects.

4. Phone Number Collection for SMS Campaigns

Sonikit's customizable embed supported fan phone number collection during the pre-save process. This allowed the team to build a permission-based SMS list for tour announcements, merch drops, and album follow-ups.

5. Advanced Fan Insights Through Sonikit Analytics

From geographic breakdowns to conversion rates, Sonikit’s real-time analytics dashboard provided deep insights into:

• Which streaming platforms fans preferred

• Which gallery rooms or songs attracted the most attention

• Where fans were discovering the campaign (referral sources)

• SMS opt-in behavior and engagement

These insights didn’t just power the current campaign—they set the stage for future marketing success.

📈 Results: A Launch That Built Community and Captured Attention

The interactive gallery launch for catharsis proved that blending fan creativity with smart marketing infrastructure drives meaningful results.

Key Takeaways:

• Higher Pre-Save Rates: Embedding pre-saves directly in the experience removed friction and boosted conversions.

• Greater Fan Engagement: Fans spent significantly more time exploring the site and interacting with content compared to traditional landing pages.

• Valuable First-Party Data: SMS opt-ins and platform usage gave the label a direct line to fans and data they own.

• Stronger Community Bonds: By showcasing fan-created content, Covet turned a promotional moment into a deeply personal and community-driven experience.

💡 What Independent Artists and Labels Can Learn

This campaign shows what’s possible when you combine immersive design with data-powered marketing tools. Whether you're a solo artist, indie label, or creative marketer, you can use Sonikit to:

• Create custom fan experiences

• Increase pre-saves across major streaming platforms

• Collect valuable fan data (email, SMS, location)

• Retarget your visitors with more precision

• Own the entire experience and analytics stack

In a digital world full of noise, campaigns like Covet’s remind us that when fans feel included, they stick around—and they convert.

🚀 Launch Your Own Immersive Campaign with Sonikit

Want to build your own interactive album launch? Sonikit gives you the tools to connect directly with fans and make every campaign count. Create a free account to see how Sonikit can supercharge your next campaign.