Patchbay Blog | Music marketing strategies, guides, best practices, and industry insights

GuidesJune 20, 2025

How to Retarget Your Music Fans with Google, Meta, and TikTok (Without Writing Any Code)

Discover strategies for retargeting your fans with Google, Meta, Instagram, and TikTok ads. Boost conversions and run ad campaigns for fans who are already interested.

Inspiration

InspirationApril 24, 2025

Create a Mobile-Friendly Pre-Save Landing Page in Under 10 Minutes

InspirationFebruary 11, 2025

5 Effective Ways Artists Can Drive Fan Engagement with Text Message Marketing

InspirationNovember 26, 2024

5 interactive pre-save campaign ideas to boost week one streams

Best Practices

Best PracticesJune 12, 2025

Best Alternatives to Feature.fm for Album Pre-Saves

Best PracticesMay 8, 2025

The Ultimate Album Release Strategy for Independent Artists and Music Marketers

Best PracticesApril 29, 2025

What Is A2P 10DLC? A Musician’s Guide to SMS Marketing Compliance

Product News

Product NewsJune 17, 2025

New Feature: Use Your Own Custom Domain for Sonikit Landing Pages

Product NewsMay 6, 2025

Introducing Sonikit's New Qobuz Integration: Bring Your Music to Audiophiles Worldwide

Product NewsMay 5, 2025

Sonikit’s Audiomack Integration Helps You Reach More Fans Across Streaming Platforms

Guides

GuidesJune 20, 2025

How to Retarget Your Music Fans with Google, Meta, and TikTok (Without Writing Any Code)

GuidesMay 22, 2025

From Planning to Promotion: A Week-by-Week Release Strategy Template for Indie Artists

GuidesMay 21, 2025

How to Launch a Music Release Without a Label: Step-by-Step Guide for Independent Artists

Industry Trends

Industry TrendsApril 21, 2025

Why Major Labels Are Moving Away from Third-Party Pre-Save Pages

Industry TrendsMarch 28, 2025

Are Pre-Saves Still Relevant in 2025? A Modern Guide for Musicians

Industry TrendsMarch 24, 2025

DistroKid's Social Phone is Shutting Down – Here's the Best Alternative for SMS Marketing

Case Studies

Case StudiesMay 27, 2025

Case Study: How Emotional Oranges Used Sonikit to Power an Interactive Album Launch That Drove Engagement and Day-One Streams

Case StudiesNovember 11, 2024

Billy Strings drives fan engagement with a custom Sonikit pre-save integration

Case StudiesNovember 8, 2024

How Spiritbox built fan anticipation and early streams with Sonikit