How Diplo boosted audience engagement with Sonikit

In the lead-up to Valentine’s Day, Diplo dropped a heartfelt single featuring Miguel—tapping into that emotional high of being in love. With the release date just days before February 14, his team wanted to do more than just post a link on social media. They wanted to connect.

Enter Sonikit. Together with Diplo’s label Mad Decent and interactive design studio Wayward Creative, we helped launch an engaging interactive e-card generator that let fans create personalized Valentine’s Day cards featuring lyrics from Diplo’s top tracks—and pre-save the new single right from the site.

The result? A fan-powered love fest that boosted engagement, captured new audiences, and supercharged pre-saves.

🎨 The Campaign Concept

To bring Diplo’s Valentine’s single to life, the team crafted a custom website experience with a unique twist:

• 🧠 Fans answered a series of questions about their crush

• 🎨 Dynamic card designs changed based on their answers—resulting in over 400 possible visual combinations

• 🎶 Diplo’s music played in the background, directly from Spotify

• 💌 Users added names, then shared their e-cards via text or social media

• 📅 And most importantly: fans could pre-save the upcoming single directly from the site, powered by Sonikit

🚀 The Role of Sonikit

Sonikit’s custom pre-save SDK played a critical role in turning this beautiful microsite into a performance-driven marketing engine.

✅ 1. Embedded Pre-Save, Fully Branded

The team didn’t want to send fans off-site. With Sonikit's fully embeddable pre-save module, fans could pre-save on Spotify or Apple Music directly within the experience—without ever leaving the page. This helped maintain design control and kept bounce rates low.

📊 2. Analytics + Retargeting Power

By keeping users on the site, all campaign traffic and event data stayed in one place. Sonikit’s analytics allowed Mad Decent to:

• Track pre-save conversion rates in real-time

• Retarget fans who visited but didn’t complete a pre-save

• Identify where traffic came from and which sources drove the most engagement

📱 3. SMS-Ready Fan Collection

During the pre-save process, Sonikit automatically collected fan phone numbers. This gave Diplo’s team the ability to send SMS reminders around the release, maximizing first-day streaming and building a reusable fan list for future drops.

📈 Results Snapshot

Here’s what the team achieved:

• Thousands of custom cards generated and shared within the first 72 hours

• Double-digit growth in pre-saves compared to Diplo’s previous release

• Fan phone number opt-in rate over 45%

• Significant uptick in site dwell time and social shares, thanks to the interactive design

• Clean data + retargeting insights through Sonikit’s unified dashboard

🔍 Why This Worked

This campaign is a case study in experience-driven music marketing. Here’s why it performed so well:

• It combined emotional resonance (Valentine’s Day, crushes, love lyrics) with interactive fun (quizzes, custom cards)

• It offered value to fans (personalized cards they could share) in exchange for engagement

• It streamlined the conversion flow with an on-site pre-save powered by Sonikit

• It created a feedback loop between engagement, data collection, and follow-up marketing

✨ Sonikit Features Used to Make it Possible

💬 Final Thoughts

This campaign proves what’s possible when artists and teams think beyond the link-in-bio.

By combining a memorable interactive experience with Sonikit’s seamless pre-save and analytics tools, Diplo’s team turned a song launch into a shareable, fan-powered moment that delivered real results.

Whether you're an indie artist, record label, or creative agency—Sonikit gives you the tools to turn campaigns into conversions.

👉 Want to run a campaign like this? Create a free Sonikit account to start planning your next pre-save campaign.