How Jorja Smith increased fan engagement with Sonikit

🎯 Overview

When Jorja Smith prepared to release her single "Come Over", her team wanted to do more than just drop a link — they wanted to build an experience. That experience took the form of an Jorja Smith interactive web game, designed by digital studio Wayward Creative, in partnership with Sony Music. With Sonikit’s powerful pre-save tools embedded directly into the experience, the campaign blended music, gaming, and fan data capture into one seamless, immersive launch.

For indie artists, record labels, and music marketers, this case study shows exactly how creative campaigns + the right tools = fan growth and streaming success.

🕹️ Campaign Concept: Retro Gaming Meets Music Video Aesthetic

Jorja’s music video for “Come Over” featured a vibrant, animated journey through a futuristic city. The game picked up this visual thread and turned it into an interactive experience. Fans played as Jorja herself, navigating her through neon-lit streets, dodging motorcycle gangs, nightclub bouncers, and other obstacles.

Key gameplay features:

• Album soundtrack streamed live from Spotify, Apple Music, and TIDAL

• Leaderboard mechanics encouraged fans to compete and stay engaged

• Built-in share prompts amplified organic reach on socials

🚀 Sonikit Integration: Powering Pre-Saves Without Breaking Immersion

What made this campaign especially effective was the seamless integration of a custom-designed Sonikit pre-save widget directly into the site.

🔧 Custom Embedded Pre-Save

Rather than redirecting fans to an external landing page, the Sonikit embed lived how to embed a pre-save. This kept users engaged on-site — which not only boosted pre-save conversion rates but also retained full control over design and analytics.

🎧 Multi-Platform Support

With support for Spotify, Apple Music, and TIDAL, fans had a choice of where to pre-save. This flexibility increased conversions by meeting fans where they already stream.

📲 First-Party Fan Data Collection

Sonikit’s integration didn’t stop at just pre-saves:

• Phone numbers were collected during the pre-save process

• Fans opted into SMS updates, allowing for direct fan messaging around the album drop, merch releases, and more

📈 Real-Time Analytics

Thanks to Sonikit’s built-in analytics dashboard, the team had access to:

• Fan demographic data

• Conversion and drop-off rates

• Streaming platform preference breakdowns

This data helped the team optimize ads, segment audiences, and inform post-release follow-ups.

📊 Results

The combination of gameplay + music streaming + integrated pre-saves paid off:

• Thousands of pre-saves collected across all major DSPs

• Boosted completion rate on the pre-save flow

• Phone number opt-in rate above industry average, enabling SMS follow-up campaigns

• Higher-than-average session times, thanks to game mechanics and in-game music

🧠 Takeaways for Artists & Marketers

Here’s what independent artists and music marketers can learn from this campaign:

✅ Make your release interactive
Give fans a reason to engage beyond the music. An experience — whether it’s a game, quiz, or immersive story — boosts sharing and session times.

✅ Embed pre-saves directly into your experience
With Sonikit, you don’t need to send fans to another landing page. Keep the attention where it belongs: on your brand.

✅ Collect valuable fan data up front
Pre-saves are just the beginning. Sonikit helps you build a direct fan relationship with tools like SMS opt-ins and detailed analytics.

✅ Own your funnel and attribution
Because everything stayed on the site, Jorja’s team could track everything — from where traffic came from to who actually saved the song.

🎤 Ready to Power Your Next Release?

Whether you’re a major label or an independent artist, Sonikit helps you turn moments into movements. From pre-save widgets and short links to fan analytics and SMS campaigns — Sonikit gives you the tools to build smarter, more engaging music marketing.

👉 Try Sonikit for Free and build your next campaign with total creative freedom.