How Mothica built fan anticipation and pre-saves with Sonikit

🖤 The Vision: A Nostalgic Trip Back to Teenage Angst

Mothica’s newest album dives deep into themes of teenage anxiety, emotional catharsis, and self-expression—a sound and aesthetic that resonates with a generation raised on emo band posters, burned CDs, and Sidekick messages.

To bring fans into her world, Rise Records, Wayward Creative, and Mothica collaborated with Sonikit to create a 3D interactive bedroom experience—a digital recreation of Mothica’s own teenage bedroom.

🛏️ The Experience: Step Inside Mothica’s Teenage Bedroom

From the moment fans landed on the site, they were greeted with a clear call to action:

Pre-save on Spotify or Apple Music to enter.

Once inside, fans could freely explore a beautifully rendered 3D bedroom filled with easter eggs, clickable items, and hidden content, including:

• An old-school iPod Classic loaded with Mothica’s new and old tracks

• A vintage Sidekick cell phone with secret messages and texts

• Posters of Mothica’s musical influences

• Unlockable music videos, tour announcements, and merch drops

New items were added regularly throughout the campaign, giving fans a reason to return and re-engage leading up to the release—turning the album launch into an evolving experience, not a one-time announcement.

⚙️ The Role of Sonikit: Driving Pre-Saves and Fan Retargeting

Central to the campaign’s success was the custom Sonikit pre-save integration—a flexible, embedded solution that gave the team control over the fan journey while collecting valuable insights.

✅ Embedded Multi-Platform Pre-Save

Instead of sending fans away to third-party pages, the Sonikit embed allowed users to pre-save the album directly within the experience, supporting:

• Spotify

• Apple Music

• (And additional DSPs as needed)

🎨 Full Design Control

Because Sonikit embeds are fully customizable, Rise Records and Wayward Creative were able to:

• Seamlessly blend the pre-save form into the site’s nostalgic design

• Match fonts, colors, and motion to the overall vibe

• Keep fans immersed in the brand story from start to finish

📈 First-Party Data & Ad Retargeting

Unlike hosted pre-save pages that pull fans off-site, the on-site Sonikit embed meant:

• All ad traffic and analytics stayed on the domain

• Marketing teams retained full tracking visibility

• Fans who pre-saved could be retargeted with ads for videos, merch, and tour announcements

📲 Fan Phone Numbers for Future Messaging

Fans were encouraged to enter their phone number (with consent) during the pre-save flow, giving the team a high-quality SMS list they could use for:

• Release day reminders

• Exclusive merch offers

• Secret content drops

🔍 Real-Time Campaign Insights

Sonikit’s built-in analytics dashboard delivered insights on:

• Top-performing platforms for pre-saves

• Conversion rates from specific traffic sources

• Fan locations, demographics, and engagement levels

• SMS opt-in rates and growth over time

📊 The Results: A Pre-Save Campaign That Became a Fan Destination

The interactive bedroom experience did more than drive early streams. It became a fan hub—a digital space fans wanted to hang out in. Key results included:

• 📈 Significant increase in Spotify and Apple Music pre-saves

• 📱 Thousands of SMS opt-ins for direct-to-fan communication

• 🔁 High fan return rate as new easter eggs unlocked each week

• 🛒 Increased merch sales thanks to on-site drops

• 🔥 Positive fan sentiment across socials: “This feels like MY old bedroom. I’ve never seen a campaign like this!”

💡 What Labels and Artists Can Learn from This Campaign

Whether you're an indie artist launching your debut or a label managing multiple releases, this campaign offers valuable lessons:

1. Pre-saves don’t have to be boring.
   Turn a standard release into an experience your fans remember.

2. Keep fans on your site.
   With a custom Sonikit pre-save, you control the environment, branding, and analytics.

3. Capture data that lasts beyond the launch.
   SMS opt-ins and fan insights are more valuable than just email opens or link clicks.

4. Give fans a reason to come back.
   Unlockable content and gamified interactions keep fans engaged and invested.

🚀 Want to Launch an Immersive Album Experience Like Mothica’s?

Sonikit makes it easy to launch custom pre-save experiences that go beyond a landing page. Whether you're working with a creative agency or building something in-house, Sonikit gives you the tools to:

✅ Embed pre-saves directly into any site
✅ Support Spotify, Apple Music, and more
✅ Collect fan emails and phone numbers
✅ Retarget and analyze traffic and conversions
✅ Customize the look and feel 100% to match your brand

🎤 Ready to turn your next release into a fan-first experience?

👉 Get Started with Sonikit