Diversify Your Album Release Strategy: Why Spotify Alone Won’t Cut It Anymore

In 2025, Spotify remains the dominant name in music streaming—but it’s not without controversy. Recent events have shaken confidence among artists and fans alike. Co-founder and CEO Daniel Ek’s $700 million investment in defense tech company Helsing, which develops AI military software and tools for fighter aircraft, has sparked outrage across the music industry. Bands like Deerhoof have already removed their music from Spotify entirely in protest. And Ek’s past comments—like saying the cost of making music is “close to zero”—continue to highlight a growing disconnect between Spotify and the creators who fuel its success.

If you’re an artist or label relying heavily on Spotify alone, it’s time to rethink your strategy. With artists and fans leaving Spotify in favor of platforms like Apple Music and Amazon Music, you need to build a more diversified album release strategy to reach fans wherever they listen. Spotify promotion is of course still crucial, but if your strategy does not support other streaming services, you could be missing out.

Why It’s Risky to Rely Solely on Spotify

1. Loss of Trust Among Fans

When platform leadership makes controversial decisions, it reflects back on artists who rely exclusively on that platform. Fans who delete or boycott Spotify still want to support their favorite artists—but they need options.

2. Platform Policies Can Change Overnight

From algorithm tweaks to sudden feature removals, Spotify (and any single platform) can change policies that affect your visibility, royalty payouts, or audience reach. A diversified strategy insulates your career from these fluctuations.

3. Different Fans Use Different Services

Apple Music, YouTube Music, Amazon Music, Deezer, Tidal—fans are everywhere. Some prefer higher audio quality. Others want tighter integration with smart devices. You need to meet fans where they are, not where you want them to be.

Benefits of a Multi-Platform Music Release Strategy

Promoting your music across all major streaming services isn’t just about covering your bases—it’s about maximizing reach, engagement, and long-term fan loyalty.

✅ Broader Audience Reach

Every platform brings access to unique demographics and regional audiences. For example, Apple Music holds a stronger share in North America and parts of Asia, while Deezer is more popular in France and Latin America.

✅ Better Data and Smarter Marketing

The more touchpoints you have with fans, the better insights you can gather about who’s listening, where, and how. This unlocks more targeted marketing opportunities.

✅ Long-Term Resilience

Whether due to ethical concerns, technical changes, or evolving trends, a fan's preferred streaming platform can change. A multi-platform approach keeps your music future-proof.

How to Promote Your Music Across Multiple Streaming Services

Here are some actionable strategies artists and labels can use to streamline multi-platform promotion:

1. Create a Centralized Release Hub

Rather than sending fans to individual platforms, use a smart landing page that features pre-saves, streaming links, and follow buttons for every major service. This simplifies promotion and boosts conversions.

Sonikit Tip: Sonikit lets you create fully customizable landing pages for every release, with built-in pre-saves, follows, and streaming links across all major services—not just Spotify.

2. Use Embedded Pre-Saves on Your Website

If you already have a website or artist store, don’t let that traffic go to waste. Add embedded fan engagement widgets directly into your pages, allowing fans to pre-save, follow, or stream without leaving your site.

Sonikit Tip: Sonikit’s embeddable tools support multi-platform engagement—making it just as easy to promote on Apple Music, YouTube Music, or Amazon Music as it is on Spotify.

3. Segment Your Audience by Platform

Use fan data to understand where your listeners are and tailor your outreach accordingly. Send a follow-up email with an Apple Music link to Apple listeners or a push notification to fans who stream on Amazon.

Sonikit Tip: Sonikit includes advanced audience insights that let you group fans by their most-used platform or by specific albums they've engaged with—perfect for personalized campaigns.

4. Track Engagement Across Platforms

Make sure your tools can track which services fans are engaging with—especially during a launch. This helps you adjust your efforts based on real performance data.

Conclusion: The Future of Music Promotion Is Platform-Agnostic

Spotify isn’t going away—but fan expectations are changing. Artists and labels can no longer afford to treat Spotify as the sole platform that matters. Whether driven by controversy, convenience, or quality, fans are exploring other services—and your release strategy needs to keep up.

A multi-platform promotion approach doesn’t just protect your music from the shifting tides of controversy and technology—it puts the power back in your hands as an artist.

Want to Simplify Multi-Platform Music Marketing?

Sonikit is built to help artists promote their music across all streaming services in one place. From customizable pre-save landing pages to powerful audience segmentation and embedded tools, Sonikit empowers independent artists and labels to build sustainable careers—no matter where fans listen.