Announcing Advanced Audience Segmenting in Sonikit

Build laser‑focused fan groups for smarter music marketing campaigns

Collecting first-party data is crucial for promoting new music and building a loyal fanbased. But the data itself isn't useful unless you can turn scattered fan information into clear, actionable insights that drive growth. Today we’re solving that with Advanced Audience Segmenting, a brand‑new Sonikit feature that lets you build dynamic, auto‑updating audience segments in minutes.

Why Audience Segments Matter for Modern Music Marketing

• Music marketing success hinges on relevance.

• Generic “blast‑all” email and SMS messages lower deliverability and annoy superfans.

• Streaming promotion is costly when you target the wrong listeners.

By grouping fans who actually share behaviors, you can personalize every touchpoint, boost conversions, and keep marketing spend under control.

Powerful Filter Controls

Sonikit's new segment builder allows you to target specific groups of fans based on a variety of factors:

1. Messaging Status
   Fans opted in or out of email or SMS marketing.

   • Example: Send campaigns only to fans who opted into your SMS list.

2. Streaming Services
   Identify listeners on Spotify, Apple Music, Amazon Music & more.

   • Example: Send a “Pre‑save on Spotify” message exclusively to Spotify users.

3. Location Intelligence
   Segment as broad as continent or as specific as a postal code.

   • Example: Promote a hometown show to fans within 25 mi of Brooklyn, NY.

4. Engagement Actions
   Target fans who performed (or skipped) a specific action.

   • Follow‑up with everyone who clicked a Follow Artist button but aren't opted in for messaging.

Add unlimited filters with “AND”/“OR” combinations for hyper‑targeted marketing campaigns. Every time a fan’s preferences change—or a new fan enters your universe—the segment updates automatically.

Three High‑Impact Use Cases

1. Pre‑Save Push That Converts

   • Goal: Boost first‑day streams.

   • Segment: Spotify fans who never pre-saved and live in USA.

   • Outcome: 37 % lift in pre‑saves versus generic emails and SMS.

2. Geo‑Targeted Tour Announcement

   • Goal: Sell out midwest dates.

   • Segment: Fans opted in to SMS messaging within 150 mi of each city.

   • Outcome: 21 % higher click‑through on ticket links.

3. Re‑Engage Dormant Superfans

   • Goal: Win back lapsed supporters.

   • Segment: Followed Artist that did not pre-save the latest release.

   • Outcome: 11 % of dormant users re‑activated after tailored messaging.

Deeper Fan Insights at a Glance

Head to Analytics → Segments to see engagement trends and fan growth per audience segment. Spot high‑value cohorts and double down where it matters. Pair this with overal audience data to spot trends and areas of opportunity.

How to Get Started

1. Open Sonikit Dashboard → Fans → Segments.

2. Click “Create Segment”

3. Choose filters and set segment rules.

4. Use the segment in SMS Messaing to send targeted SMS campaigns.

Ready to Build Your First Dynamic Segment?

Log in to Sonikit now, and turn raw fan data into powerful audience building blocks for your next targeted marketing campaign. Not a user yet? Start your free 14‑day trial and start building your next campaign.